Telogis increase lead revenue by $660,000/year
Telogis is a Saas company based in Aliso Viejo, California. I led the redesign of their marketing website. The primary goal of the website is to generate leads for the sales teams. My work for Telogis involves design, planning, UX, CRO, dev and everything in between.
Telogis' suite of route, planning, fleet management and various mobile tools boast impressive capability, but the value is often lost on the uninformed due to the product's complexity and lack of ubiquity. The challenge this presents is to effectively communicate the value of a tool that a prospect, due to having no knowledge on this category of technology, doesn't think they need.
On launch, 'Get a Demo' form completions rose 800%, from ~30/month to ~250/month. Assuming a lead value of $250/month, this equals a lift of $660,000/year.
Split tests were ongoing post launch. Video call outs were optimised, resulting in an 850% increase in video views.